Marketing campaign for summer’s athletic showcase unveiled
The Canadian Olympic Committee and broadcast rightsholder CBC unveiled the marketing campaign on Friday.
The “brave is unbeatable” catchline aims to rally Canadians behind their Olympics by revealing the obstacles they’ve overcome to compete internationally and to remind people that everyone faces their own unique set of obstacles, the COC said Friday in a statement. “But my belief in myself is stronger than any doubt I’ve ever faced. That resiliency helps me push through all the adversity. And it’s worth it, because when we get to Paris, I know I’ll have the support of the whole country lifting me up, too.”
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