Fanatics plans to host a three-day event in New York City in August aiming to be at the center of sports fandom, culture and collecting.
Fanatics Fest NYC will be held at New York City's Javits Center and feature appearances from Tom Brady, Derek Jeter, Eli and Peyton Manning, Kevin Durant, Sabrina Ionescu and Hulk Hogan.
Since the New York Comic-Con launched in 2006, the convention has evolved well beyond comics into a wide-ranging fandom celebration of anime, video games, television, movies and all things pop culture, drawing more than 200,000 attendees last year. The three-day event, called Fanatics Fest NYC, will be held at New York City's Javits Center, the massive expo center that has hosted the New York Comic-Con, the New York International Auto Show, and other big conventions and events. The event will feature multiple stages and theatres, interactive features and games, merchandise and trading card areas, and a museum display of rare cards and sports memorabilia.
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