FORT LAUDERDALE, Fla. (AP) — Donald Trump’s former campaign manager looked squarely into the camera and promised his viewers they were about to witness a...
FORT LAUDERDALE, Fla. — Donald Trump ’s former campaign manager looked squarely into the camera and promised his viewers they were about to witness a bold new era in politics.
Beyond Trump, Parscale has said he’s harnessed AI to supercharge conservative candidates and causes across the globe, including in Israel, the Balkans and Brazil.to try to give candidates an edge by predicting, pinpointing and motivating likely supporters to vote and donate money. Politicians at all levels are experimenting with chatbots and other generative AI tools to write speeches, ad copy and fundraising appeals.
While political consultants often hype their tactics to land new contracts, they can also be intensely secretive about the details of that work to avoid assisting rivals. That makes it difficult to precisely track how Parscale is deploying AI for the Trump campaign, or more broadly. Soon, Parscale says, his company will deploy an app that harnesses AI to assist campaigns in collecting absentee ballots in the same way DoorDash or Grubhub drivers pick up dinners from restaurants and deliver them to customers.
“I pretty much used Facebook to get Trump elected in 2016,” Parscale said in a 2022 podcast interview. “With President Trump, he really was the guy driving the message. He was the chief strategist of his own political uprising and management,” Parscale said. “I think what the family recognized was: I had done everything that really the campaign needs to do.”Trump’s 2024 campaign website now links directly to Parscale’s company and displays that it’s “Powered by Nucleus,” as Parscale often refers to his new firm.
The company says it has helped its clients raise $119 million and has sent nearly 14 billion emails on their behalf, according to a promotional video. Campaign Nucleus also can track where people who sign up live and can send them customized emails asking for donations or solicit their help on the campaign, the video shows.
Since then, Phunware obtained a patent for what a company official described as “experiential AI” that can locate people’s cellphones geographically, predict their travel patterns and influence their consumer behavior. In April 2023, Dunn invested $5 million in a company called AiAdvertising that once bought one of Parscale’s firms under a previous corporate name. The San Antonio-based ad firm also announced that Parscale was joining as a strategic adviser, to be paid $120,000 in stock and a monthly salary of $10,000.
“Jesus won’t be on the ballot, OK? Now, eventually, he’s going to take over the government and we can look forward to that,” Dunn told listeners. “In the meanwhile, we’re going to have to settle.”said it has developed AI-created “personas” to determine what messages will resonate emotionally with its customers’ target audience. Parscale said last year in a promotional video that Campaign Nucleus was using AI models in a similar way.AiAdvertising did not respond to messages seeking comment.
Brad Parscale Campaign Nucleus Trump Campaign Lara Trump Campaign Finance Records Parscale AI Company Trump Supporters Nucleus Artificial Intelligence
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