Boxing Day: Stores in Canada rolling out early deals to lure shoppers
She says the message that stores have too much stock may be partly to blame for lacklustre Black Friday and Cyber Monday sales, which she called “uneven at best.”“The general feeling is that consumers were waiting for better deals, either because they have heard in the media that retailers have too much inventory, or because they have had to tighten their belts from the higher costs of living,” Wasylyshen said.
“The Boxing Day event is a welcomed opportunity for retailers to pre-plan promotional events and look at their inventory levels to see if in-store or online sales events are required to help eliminate excess inventory,” Wasylyshen said. Much like Black Friday, she added that Boxing Day has become a week-long event, with fewer of the in-person doorcrasher sales that once epitomized the sales day.
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