'Once Upon a Time in Hollywood' box office: Why Quentin Tarantino's films are in their own league
He’s selective about his projects
Tarantino has long said he will retire from directing after his 10th effort. Whether or not that happens, the filmmaker has carefully chosen the projects that make up his resume. For that reason, the release of his movies turn into events. The Vista Theater in Los Angeles encouraged guests to dress up in their best ’60s attire for the opening weekend of “Once Upon a Time in Hollywood.” After seeing the film, numerous L.A.
It’s become especially important in the age of streaming, where an overwhelming amount of content is available to watch anywhere, anytime with a click of a button or the flick of a cursor. Moviegoers are looking for something to rise above the noise to distinguish what theatrical releases deserve their hard-earned cash, and Tarantino has established himself as a filmmaker with a message.’s marketing campaign emphasized the project as “Tarantino’s ninth feature.” It paid off.
“Typically the director is not the primary reason that people go to see a movie,” Dergarabedian said. “That tells you Sony did a perfect job marketing it.”There’s little doubt that the allure of seeing DiCaprio and Pitt share the screen for the first time enticed people to take a chance on a story set in the past with an unwieldy title. Tarantino has consistently been able to work with some of the biggest names in showbiz, giving his movies an even higher prestige.
It pulled in big crowds on the East Coast and in Los Angeles. However, the R-rated drama also saw solid sales in the Midwest and Canada, signaling the movie had reach outside of major entertainment hubs. Momentum could continue to build if “Once Upon a Time in Hollywood” keeps generating awards buzz.
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