“Magic Mike’s Last Dance,” the third chapter in Channing Tatum’s steamy stripper series, topped a glacial Super Bowl weekend at the box office, generating a decent $8.2 mill…
,” the third chapter in Channing Tatum’s steamy stripper series, topped a glacial Super Bowl weekend at the box office, generating a decent $8.2 million from only 1,500 North American theaters.
The third movie, in which Tatum returns as a stripper with a heart of gold, wasn’t intended to play in theaters at all. The Warner Bros. release, which co-stars Salma Hayek Pinault, was commissioned for HBO Max and granted a production and marketing budget that corresponds with expectations for streaming releases. But once Discovery bought the company and David Zaslav took over as CEO, executives opted to give “Last Dance” a theatrical release because of encouragingly positive test screenings.
Super Bowl weekend, which is the biggest TV event of the year, is rarely a busy time for moviegoing, and this Sunday’s matchup between the Philadelphia Eagles and Kansas City Chiefs is no exception. “Magic Mike’s Last Dance” and “,” which Paramount re-released in theaters in honor of the romantic epic’s 25th anniversary, were timed to Valentine’s Day on Tuesday, but they also worked as counter-programming against the big game.
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