Like its titular heroine, Disney's 'Captain Marvel' is defying all expectations.
“Captain Marvel” scored the biggest opening weekend of 2019 by a landslide and the first over $100 million. Usually it takes more superheroes to assemble on screen to achieve that result. Only"Black Panther,""Avengers: Infinity War,""Captain America: Civil War,""Avengers: Age of Ultron,""Iron Man 3" and"Marvel's The Avengers" have performed better among Marvel Cinematic Universe films in their opening weekends.
"I think from a casting perspective, Brie completely embodies this narrative 'Captain Marvel,'" said Taff."The lead up in 'Infinity War' before anyone's ever seen her to now, her origin story, to [the upcoming] 'Avengers: Endgame,' where you'll see what she can really do, is something that fans crave and want to see."
"Kevin Feige and the creative team at Marvel Studios have continued to push the envelope and recognize that the audiences around the world are from diverse experiences and perspectives," said Taff."The great thing about the stories they tell is that anyone from anywhere can be a superhero and those are all things that are celebrated."
He added:"Now that the lousy first couple of months at the box office is in the rear view, it's time for the box office party to get started with 'Us’ , 'Dumbo' , 'Shazam!' and 'Pet Sematary' among others poised to capitalize on the momentum created by 'Captain Marvel' in the walk up to 'Avengers: Endgame' which is going to rock the global box office with an assuredly monumental debut.
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