Box Office: Can 'Once Upon a Time in Hollywood' Deliver an Original Adult Tentpole?

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Box Office: Can 'Once Upon a Time in Hollywood' Deliver an Original Adult Tentpole?
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Why one of the most dramatic moments at the summer box office will unfold this weekend when OnceUponATimeInHollywood hits theaters

Once Upon a Time in Hollywood

opens in cinemas, testing the appetite for original, adult-skewing Hollywood tentpoles amid a never-ending parade of branded franchises and sequels.teams two of the world's biggest movie stars, Leonardo DiCaprio and Brad Pitt. Sony, along with the major tracking services, are predicting a domestic opening in the $30 million range, but rivals and other box office analysts believe it will come in at $40 million or more.

Tarantino's ninth film — and the first made without the aid of Harvey Weinstein — is a sizable gamble for Sony, where film studio chairman Tom Rothman is determined to deliver a slate that isn't only peppered by sequels and superheroes, even as his Sony team and Marvel Studios prepare to celebratecost a reported $90 million before marketing, likely making it the most filmmaker's most expensive movie to date.

. "It comes from the imagination of a very singular writer-director. And these characters are inhabited by the finest actors of our generation. I really want to believe that there remains room on the big screen for big original stories.", set in the summer of 1969, is a twinned tale of a changing Hollywood and the Manson Family. DiCaprio plays a washed-up Western star desperate to keep his career going, while Pitt plays his longtime stuntman-turned-gofer.

The film has its challenges: It's rated R, has a running length of 2 hours and 41 minutes and touches on a brutal chapter of the turbulent late 1960s, Charles Manson. (In terms of length, it's shorter than

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