Ken Bennett of Chilliwack, B.C. bought Vector because he thought it contained 13 grams of protein per serving, as stated on the boc. But it turns out that Vector flakes only contain 5.6 grams of protein and the rest comes from the milk you pour on the flakes.
As Canadians grapple with rising grocery prices, they’re becoming more aware — and more infuriated — over food marketing tactics they believe are deceptive.Ken Bennett of Chilliwack, B.C., bought Vector because of the graphic on the front of the box saying it contained 13 grams of protein per serving, but the flakes alone contain only 5.6 grams of protein per serving. Ken Bennett, an avid hiker and recreational hockey player, wanted a cereal packed with protein.
The fine print reveals that a serving of Vector flakes alone contains just 5.6 grams of protein. The rest of the advertised 13 grams comes from the recommended 200 millilitres of skim milk to be added to the flakes. Bennett said he thought Vector was a cereal because he bought it in the cereal aisle. He also didn't notice the words "meal replacement" on the bottom corner of the box.Marketplace tests 5 popular foods with healthy-sounding claims that may be too good to be true"I don't know what it means by a meal replacement," he said. "They shouldn't be able to do that.
U.S.-based WK Kellogg Co. said Vector's label is not only compliant, but voluntarily discloses on the box the protein count without added milk.Don Bajom of Winnipeg recently bought a box of Kellogg's Mini-Wheats Blueberry because he believed it contained blueberries. After all, the berry is in the cereal's name and in pictures on the box.
"I feel like I was lied to," he told CBC News in a written statement. "I feel like this company does not care about its customers.", if a cereal shows a real food on the box that is simulated in the product with flavouring, it must be made clear on the packaging.
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