Bouchard's appointment as the next president and CEO of CBC/Radio-Canada comes with big challenges at the beleaguered public broadcaster, say observers.
Marie-Philippe Bouchard poses in this undated handout photo. Veteran Quebec TV exec Marie-Philippe Bouchard has been appointed as the next president of CBC/Radio-Canada. THE CANADIAN PRESS/HO - Benedicte Brocard
“When you take all of that, new leadership might signify that the CBC is better positioning itself for a brighter future, if Bouchard lives up to her promise.”The francophone TV veteran replaces Catherine Tait, who has been president of the CBC since 2018 and continues to draw fire over executive bonuses and the broader challenges of restoring public trust in the public broadcaster.
Bouchard was part of a committee St-Onge set up last May to modernize the mandate of CBC/Radio-Canada, which employs more than 7,000 people from “a multitude of backgrounds and cultures,” according to its latest annual report. Winseck said Bouchard will need to create “some clear blue water” between herself and Tait, who he said leaves behind a troubled legacy and “has been tone deaf.”
Tait said she believes members of the parliamentary Heritage committee have been using her appearances to “vilify” and “discredit” both her and the public broadcaster. “The CBC has become a popular subject of derision for a lot of Conservative supporters. If you want to warm up the crowd for a Conservative party rally, just walk in there and shout, ‘Defund the CBC!’ and the room comes alive immediately.”
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Bouchard must build trust as next CEO of CBC/Radio-Canada CEO, say observersQuebec television executive Marie-Philippe Bouchard's appointment as the next president and CEO of CBC/Radio-Canada comes with big challenges at the beleaguered public broadcaster, say observers who emphasized the need for renewed trust and a revampe
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Veteran Quebec TV exec Marie-Philippe Bouchard named new CEO of CBC/Radio-CanadaMarie-Philippe Bouchard poses in this undated handout photo. Bouchard has been appointed as the next president of CBC/Radio-Canada.
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