Bottega Veneta Chooses Its New Creative Director From Within

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Bottega Veneta Chooses Its New Creative Director From Within
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Matthieu Blazy, who splits his time between Milan and Antwerp, has been toiling behind the scenes of the fashion industry for years and has long been pegged as a star on the rise

Matthieu Blazy, ladies and gentlemen. Photo: Willy Vanderperre After the surprise exit of Bottega Veneta creative director Daniel Lee last week, less than a month after a major show in Detroit, the company announced the promotion of Matthieu Blazy to the position of creative director today, “with immediate effect.”

Blazy, 37, who splits his time between Milan and Antwerp, has been toiling behind the scenes of the fashion industry for years and has long been pegged as a star on the rise. He was working on the Artisanal couture collection and women’s ready-to-wear at Maison Margiela when Suzy Menkes, the International New York Times columnist, unmasked him in 2014.

“​​I am confident that Matthieu Blazy’s wealth of experience and broad cultural background will allow him to bring his creative impetus to the task of carrying on the legacy of Bottega Veneta,” François-Henri Pinault, the chairman and CEO of Bottega Veneta owner Kering, said in a statement today. Under Lee, Bottega had been a resurgent bright spot in the Kering stable. When Lee took over from Tomas Maier, a 20-year veteran, the company had slipped behind Yves Saint Laurent to the No. 3 position by revenue among Kering brands. But the success of key new styles like the Pouch and the Cassette bags and the influencer-beloved square-toed sandal helped to drive growth even through the pandemic. In the first half of 2021, revenues were up 40.6 percent, and its second-quarter revenue, of €379.

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