Boomer Favorite J.C. Penney Is Facing Extinction

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Boomer Favorite J.C. Penney Is Facing Extinction
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During my youth, one of the best things my mom could tell me was that we were going to spend the day at the Palisades Mall in West Nyack, New York. The place felt huge; it had a Ferris wheel overlooking the food court and there was also a Chili’s on the fourth floor. But the worst part of any mall trip, inevitably, was the hours-long sojourn through the many levels of J.C. Penney. The racks of clothes felt unending, and any time we got close to an exit some new section of merchandise would catch my mother’s eye. But according to a report in Women’s Wear Daily, my experience may be going the way of the dinosaurs as malls across America prep to lose the perennial anchor store, J.C. Penney, which faces “bankruptcy and possibly extinction.”

During my youth, one of the best things my mom could tell me was that we were going to spend the day at the Palisades Mall in West Nyack, New York. The place felt huge; it had a Ferris wheel overlooking the food court and there was also a Chili’s on the fourth floor. But the worst part of any mall trip, inevitably,hours-long sojourn through the many levels of J.C. Penney.

They sold “work clothes that the working class could appreciate,” one expert told WWD, “It had no airs.” Its high quality and affordability separated it from other big-name stores that skewed more expensive. In 1987, Penney’s moved its headquarters from Manhattan to Plano, Texas, purchasing a massive complex that sat on over 400 acres of land.

was one JCP’s current CEO, Jill Soltau, aimed to correct. During her time with the company, she’s been

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