NEW YORK: No amount of public relations spin can repair the reputational hit from two deadly plane crashes. But Boeing may have further damaged ...
NEW YORK: No amount of public relations spin can repair the reputational hit from two deadly plane crashes. But Boeing may have further damaged itself with muddled communications that downplayed its responsibility in the disasters.
And aviation expert Richard Aboulafia of the Teal Group said Boeing has been"a little bit more defensive than they need to be."But Boeing spokesman Gordon Johndroe said the company was restricted in how much it can divulge because of international protocol on crash investigations."As we've learned additional information, it's incumbent on us to be as transparent as possible," he said.
Scott Hamilton, founder of Leeham Company, an aviation consultancy, also took issue with Boeing's characterizing of the MCAS problems.
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