Bock, BBQ and the independent spirit of ShinerBeer: Still 'craft' in an era of sellouts and conglomeration, the Texas beer icons embody both small-town culture and modern beer industry savvy. craftbeer beertwitter
for what a “craft brewer” entails, and just think of which brands come to mind.
It’s hard to overstate the reverence with which the character of Kosmos Spoetzl is treated within the walls of his self-named brewery, as immediately evidenced by the glorious, portly bronze statue that greets visitors at the beginning of the Shiner Beer brewery tour. His creation became the business that has employed countless residents of the small city over the course of the last century, to the point that the figure of Spoetzl feels almost mythic in stature.
Other employees are similarly long-tenured—in the brewhouse, a wall full of blue caps represent every employee who has worked for the company for a decade or more, and a separate wall of caps represent all those employees who retired after a full career at Shiner.
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