The KBB was started in 1926 but it was under Bob Kelley's leadership that the publication would expand to include foreign cars, new vehicles, and motorcycles, trucks and RVs.
Bob Kelley, the longtime publisher of Kelley Blue Book who oversaw the publication as it became an indispensable resource for consumers and the auto industry, died May 28 at the age of 96. He died in his home in Indian Wells in his sleep, his family said. Kelley joined the Kelley Kar Co. — at one point the largest Ford dealership in the world — and Kelley Blue Book shortly after serving in World War II. The dealership was founded by his uncle, Les Kelley, with three Model Ts in 1918.
'The dealership was the largest and they so many cars,' he said. 'They backed it with their behavior.' The dealership closed in 1962, but KBB lived on. With Kelley at the helm of Kelley Blue Book, the publication began to use important changes and factors in the industry to provide detailed, updated values for vehicles. Kelley Blue Book began to include mileage as a factor, listing trucks, color, even how current events might affect pricing and values.
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