Disney CEO Bob Iger tweeted an apology to a Berkeley, CA elementary school after the company charged a $250 licensing fee for a fundraiser screening of The Lion King. “Our company apologizes …
“Our company apologizes to Emerson Elementary School PTA and I will personally donate to their fund raising initiative,” Iger tweeted.
The apology followed days of complaints on social media from parents, children and residents after Disney assessed the fee. The fundraiser last November had charged attendees $15 for the movie, pizza and snacks, billing it as a “fun” and “community-building event.” After receiving word from Disney about the fee, the PTA then set up a fundraising initiative designed to defray the $250 charge.completely uncalled for.
While Disney was just following its usual corporate playbook in asking for the fee, the flap has come as the company attracts growing criticism for its stance on licensing, especially in the repertory film area. Having absorbed 20th Century Fox as part of the $71.3 billion Fox acquisition in 2019, the company now controls up to 50% of domestic box office on a given year.
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