Bob & Doug McKenzie reunite for radio-anchored Beer Canada campaign - Broadcast Dialogue

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Bob & Doug McKenzie reunite for radio-anchored Beer Canada campaign - Broadcast Dialogue
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Bob & Doug McKenzie reunite for radio-anchored Beer Canada campaign via BroadcastDialog

that played up Canadian stereotypes. Usually accompanied by cases ofon set, served up in the stubby bottles of the era, their pop culture status culminated in 1983 feature filmresting on the premise of the brothers squandering their father’s beer money, forcing them to get jobs at the Elsinore brewery where they uncover a sinister plot.

“He explained that they’ve invested a huge amount of time, effort, and sweat into creating their characters and defending their integrity 100%…but we told him exactly what our message was, the kind of colour we wanted around this…and very quickly they said they would love to do it,” said Hélie.Larry MacInnis

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