Longtime broadcaster and “Price Is Right” host Bob Barker’s legend is evident in the continued, unaltered success of the CBS game show.
Everything else about “The Price Is Right” remains remarkably unchanged, thank God, including its relative performance in old-school TV ratings, in an era of constant reinvention and disruption that likes to mess with just about anything you’ve ever loved. “The Price Is Right” is right where you left it, in a spiritual and cultural sense, including the show’s respectfully maintained adoration of Barker, who died Saturday at 99.
By then, Barker had enjoyed what we in the pop culture biz would now term a Barkaissance: A memorable— in which Barker, playing himself, kicks the crap out of Adam Sandler’s title character at a celebrity golf tournament — tilted the view, endearing him to yet another generation with the perception that the mild-mannered game-show host was a secret thug.
It had not escaped him that the majority of his fans never made it to Television City and that among them were the elderly, the lonely, the chronically unemployed, the infirm. “The Price Is Right” is still on because something about it remains resolutely populist, in the best sense of the word. It is a show that rewards you for being ordinary, hard-working and knowing the going price of necessary groceries and household items.
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