BMW Thinks You'll Get Used To Subscriptions And It'll Reap The Profits | Carscoops

BMW Thinks You'll Get Used To Subscriptions And It'll Reap The Profits | Carscoops carscoops

, BMW spokesperson Torsten Julich is quoted as saying “We know from our customers that their mobility demands are not as static as they used to be.” To some extent that’s understandable. Some of us seldom travel as we work from home now, so a year-long subscription or paying thousands of dollars for a feature likemakes less sense than paying a one-time monthly fee when we go on a road trip.

Heated seats though are a different sort of feature and BMW isn’t stopping there. Along with heated seats, it’s created a subscription service for a heated steering wheel, automatic high beams, and adaptive cruise control. For now, those subscriptions are limited to just “select countries” but what’s to stop BMW from expanding that in the future?

Will we ever go back to a time where paying for a car means that you get to keep all of the features that the car is actually constructed with? If BMW and other manufacturers have their way, the answer is no.

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