Journalists are deleting DMs, scoffing at Elon Musk’s $8 verification fee, and even considering bolting from the platform. Substack, meanwhile, is cashing in on the chaos.
headline. “As Elon Musk becomes ‘Chief Twit,’ more than 70,000 new users join rival social media platform.”)
Amid the mishegoss, the blue check itself has become a source of agitation, considering Musk’s plan to begin charging users $8 a month for the privilege of verification. “I’m a content creator on Twitter. I make it a better place. I’m painting their fucking fence,”podcast. “I’m not paying them a dime for my verification. If they don’t think verification of knowing me is me is valuable, fuck it. I’m not paying for it. I’m not paying a dime for it.
It’s worth remembering that the coveted blue profile signifier is about more than status—it confirms your identity and prevents trolls from hijacking it, which is a not-at-all-trivial security measure for any public-facing person. That’s why you’ve now got journalists wondering aloud if their companies will cover the cost when the time comes, assuming Musk doesn’t backpedal, though Insider’s14 news organizations whether they would foot the $8 monthly bill.
Loss of verification isn’t the only security-oriented concern that has entered the bloodstream. Some journalists are painstakingly deleting all of their DMs and asking contacts to do the same because, well, who knows what could happen with? I received one such request the other day, and when I asked the person on the other end whether I should also consider a mass DM purge, they told me they were doing it becausebeen asked by several people to delete their DMs. And so the cycle goes.
At an organizational level, media companies are likewise trying to make sense of Musk’s Twitter takeover. After all, their employees have long been the platform’s bread and butter, securing and sustaining—along with their political, celebrity, and Silicon Valley counterparts—the lion’s share of Twitter’s influence. When Muskthat would come with a paid blue-check Twitter plan, one of them was “paywall bypass for publishers willing to work with us.
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