President Trump and Mike Bloomberg are vastly outspending the rest of the 2020 White House field in the digital ad war.
At the center of the digital strategy for both the Trump and Bloomberg campaigns is data collection – finding voters who may be receptive to a certain political message and then delivering ad content designed to win their vote.
Trump has spent $36 million so far on digital spending on Google and Facebook, according to ACRONYM, the ad-spending research firm, more than Biden, Sanders, Elizabeth Warren and Pete Buttigieg combined. But Bloomberg is catching up quickly, and is on pace to surpass the president's total. The former New York mayor, a billionaire who is self-funding his campaign, has already spent $34 million on digital ads on Facebook and Google.
"Where 'Trump' is really strong is in digital," said Kevin Sheekey, Bloomberg's campaign manager. "He has built a campaign that is probably running a decade ahead of anyone else on the Democratic side to meet voters wherever they are, and they have been very smart about it."
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