'Coffee is a way of life'
ubai may not immediately come to mind as one of the world’s foremost coffee capitals. But over the past five years, the local coffee scene has developed to the point where the city should be considered right up there with global coffee meccas like Melbourne, Seattle, and Portland, Ore., argues local entrepreneur Karim Hassan. “Dubai is definitely top five,” he says.
Coffee has deep cultural roots in Dubai—it’s “in the blood of the people,” says culinary expert Holly Williams-Lloyd, founder of the Huntr, a Dubai food site. But in the past, drinkers preferred traditional Arabic styles and big-batch offerings from foreign chains. Hassan and others like him found success by introducing new, often exotic and complex blends, though his roasts weren’t an immediate hit.
Still, Hassan stuck with it, learning about both beans and bean counting as he went. “I was young when I started the business; I didn’t have a clear vision or years of experience. I had to learn by doing,” he says. Hassan’s dedication and coffee obsession have made him and Seven Fortunes “stand out in [Dubai’s] competitive coffee market,” says local food critic Laura Coughlin.
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