Since launching Betty Buzz as its founder in September 2021, Blake Lively has noticed the growing public interest and demand of her mixer products out on the market over these past few months.
, which Lively says is the first script of his where someone other than himself will be directing, an opportunity she calls “a massive honor with Fox Searchlight.”
When asking Lively how her mindset and business approach in all aspects of her career today have changed since her early days in Hollywood, she says, “I feel like I’ve evolved in that I know what I want and I know who I am more than I ever have. I know that striving for quality and details and being a bit of perfectionist doesn’t make me difficult, it makes me good at what I do.
Being well-aware of her influential status with the public and on social media today, Lively revealed to me that Betty Buzz is currently the number one mixer brand globally on Instagram and that their engagement level is 10 times that of their competition in the number two spot.
“Right now, we are in over 5500 stores nationwide. Our retail partners are really our heart and soul of this business. Nobody knows this, but we’re about to be in Whole Foods nationwide - I think that’s around the end of the summer. We’ve only made our bottles in California, but we are about to start east coast tooling with our bottles, which will just help us with our expansion. We are in Canada, online only. We are in the U.S.
As I concluded my conversation with Lively, I left her with one final question: In a world of Betty Buzz, Hollywood projects, fashion events, and home life, where does Blake Lively’s priorities and commitments remain most in 2022?Celebrating"In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City. “Always, my family.
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