Sharing misinformation is easy, but supporting local media can counter bad actors
The prevalence of social media and the art of managing platforms has no barrier to entry and influencing public opinion through social media is very easy, writes Blake Doyle. - UnsplashSaltWire's Atlantic regional weather forecast for September 19, 2023 | SaltWireMedia is relevant! Rarely before has unbiased, responsible investigative reporting been more important.
A few days ago I posted a fictitious story on social media stating “bridge tolls were reduced to $25 and the proposed medical school was being converted to a long-term senior care facility.” Within the realm of possibility, but not — currently — correct. I did not amplify or pay to increase distribution; but the responses were immediate. Mostly people who knew me and assumed I was joking, and later political positioning then anticipated vitriol of trolls.
Blake Doyle shared a fictitious story about Confederation Bridge tolls being lowered to $25 to see how far it would spread. Fileto either compensate news repurposing or stop broadcasting. As there was no financial benefit to distribute, they rationally discontinued their news feeds. Immediately the lights on traditional media dimmed as social media purveyors could no longer access responsible content in their feeds. The vacuum would be short lived and replaced with other sources of information.
Media remains under threat. The breadth of resources has declined notably in my tenure of contribution.Media is becoming increasingly challenged at the local level. We should all remain vigilant to messaging that is not from an accredited source, and if we expect responsible local journalism there is only one avenue to receive it. Support local media, sponsor those employed locally by supporting the delivery and advertising.
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