Curtis M. Wong is a Senior Culture Reporter at HuffPost. He has written for Billboard, The Prague Post, Passport Magazine, The Hartford Courant, Business Insurance Weekly, Abu Dhabi's The National and Ohio's Akron Jewish News, among other publications.
, Heather Donahue, Joshua Leonard and Michael C. Williams say they’ve missed out on profits from the original movie, which raked in a reported $248 million at the box office worldwide. Given the film’s then-unique faux documentary conceit, none of the three actors were able to benefit from its unexpected success, and are now seeking residuals and “meaningful consultation” on future projects that use their names and likenesses.
Added Leonard: “I don’t need Lionsgate to like me. I don’t care that they know that I think their behavior has been reprehensible. I don’t want my daughter to ever feel like anything is more valuable than her self-worth.”for a big-screen revival.
When Artisan Entertainment ― now a subsidiary of Lionsgate ― picked up “The Blair Witch Project” for distribution, Donahue, Leonard and Williams were barred from attendingand commercial hit, they said many casting directors assumed they’d just played themselves, given that their real names were used for their on-screen characters.
In her chat with Variety, Donahue says she had an epiphany when “The Blair Witch Project” passed the $100 million mark at the box office, and she and her co-stars were sent a fruit basket.“That was when it became clear that, wow, we were not going to get anything,” she recalled. “We were being cut out of something that we were intimately involved with creating.”,” was being rolled out.
As part of the settlement, however, Artisan “can’t use our names and images to make money for themselves anymore,” Leonard told Variety. But, Donahue added: “They keep doing it anyway.”“For us, this anniversary provides an exciting opportunity to celebrate the movie and its legacy with fans,” the statement continued.
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