It may not be lights out yet for BlackBerry. One New Yorker is determined to brighten BlackBerry’s future by repurposing the old phones into chandeliers.
It may not be lights out yet for BlackBerry US:BBRY. Despite a $1 billion infusion of cash from institutional investors last fall, the company failed to set the world alight last year with its latest smartphone, the Z10. The company sent out invitations this week to an event on Sept. 24 in Toronto, London and Dubai to launch a new product, likely the Passport, a “phablet” that falls in size somewhere between a smartphone and a tablet.
Michael McHale Designs, which specializes in repurposing everyday materials like gas pipes for “industrial chic” chandeliers—says his newest light fixtures is a humbling reminder of how far the mighty can fall. “This is one way of making sure the BlackBerry doesn’t go away,” he says. The BlackBerrys are filled with optically pure Bohemian crystal and LED lights, and connected to a power source.
The dozen phones that went toward the first chandelier were donated by a ragtag of former BlackBerry owners, some of whom were sad to part with their old device. Constance Hunter, a chief economist of the alternative investments practice at advisory and accountancy firm KPMG, was one such donor. “Once a cutting edge innovator,” she says, “BlackBerry was eclipsed much as it eclipsed Nokia.
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