This haircare line is exactly what the mainstream beauty industry was missing.
, a new weekly column that celebrates and deep dives into the dynamic world of curly hair, from springy S-patterns to densely-packed coils — because curly hair isfrom one big category. This week, we’re revisiting our trip to industry giant Procter & Gamble’s headquarters, wheregot an inside peek into Gold Series, a haircare line that was co-created with Black scientists, stylists and dermatologists.
Thompson, P&G’s section head of haircare research and development, is seated before a group of Black Canadian journalists and influencers. She is joined by her colleagues Rolanda Johnson Wilkerson, principal scientist and senior manager of scientific communications, and scientist Sawanna Lucus. Together, the three women of colour represent the larger group of researchers of African descent who created Gold Series.
“When you think about a company as big as Procter & Gamble, whose mission is about improving consumers’ lives, you can’t just say that you’re only going to talk to straight-haired women; you can’t just create products that are good for them. What about this whole other set of shoppers?” says Lucus, founding scientist for Gold Series. “The same products that a Caucasian person uses will not delight a Black woman,” chimes in Wilkerson.
What came next for the scientific team was more years of research to truly understand the unique structure of textured hair. By examining human hair fibres of African ancestry and comparing them to other hair textures, “we know that at every point that coily hair turns, curves, twists and bends there’s an uplifting of the cuticle and it knots very easily,” notes Wilkerson. And the more tightly it’s wound, the harder it becomes for natural oils from the scalp to travel down the hair shaft.
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