The health of the U.S. consumer and the retail sector will be in focus in the coming week
, as Black Friday kicks off a holiday shopping season that could shed light on how buyers are grappling with higher prices.
Robust spending into year end could bolster a recent run of data that has shown a stronger-than-expected economy. While investors have welcomed signs of economic health, worries remain over a potential inflationary rebound, crimping expectations for how deeply the Federal Reserve will be able to cut interest rates in coming months.
The holiday shopping season will also be a test for shares of retailers, which have diverged in 2024.) are down over 40% and 50%, respectively, in 2024, as analysts point to inflation particularly hitting the companies’ lower-income consumer base. Shares of Target, whose weak forecast came as value-conscious consumers shopped for low-priced essentials at rival retailers, are down 12% on the year.
Investors will also get a fresh view of inflation, with the Nov 27 release of the monthly Personal Consumption Expenditures Price Index, which is closely followed by the Fed. The inflation gauge is expected to have climbed 2.3% in October on an annual basis, according to Reuters data.
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