The retail industry is betting that it can offset inflation with fewer deals, while not hurting demand
“You’re not going to find your typical Black Friday deals,” said Gabriella Santaniello, founder of retail consultant A-Line Partners. “There’s not enough inventory in the channel for anybody to be significantly promotional. You can just kiss that goodbye.”
“This will probably be one of the least promotional periods you’ve seen in some time,” said Brian Yarbrough, a retail analyst at Edward Jones. “You’ve got the inventory issues, and you’ve got a demand picture that’s one of the strongest in many years. Even with a lot of these deals, it’s not these margin killers they used to be.”Of course, dedicated shoppers will still find bargains online and in stores, both before and after the U.S. celebrates Thanksgiving on Nov. 25.
Like last year, retailers have started seasonal promotions early, and the internet is abuzz with holiday shopping tips. Discounts are deeper than last year in computers and toys, and in line with 2020 levels in televisions and furniture, Adobe said.
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