Black Equity Television: Why Paramount Global Should Turn BET Into a Community-Owned Network (Guest Column)

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Black Equity Television: Why Paramount Global Should Turn BET Into a Community-Owned Network (Guest Column)
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  • 📰 Variety
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'In 1923, the Green Bay Packers sold ownership interests to local taxpayers. Today, more than 350,000 residents of the Wisconsin city are each shareholders...This community-owned model offers an intriguing consideration for the disposition of BET.'

. Further reports identify media moguls Tyler Perry, Byron Allen, Sean “Diddy” Combs and a partnership comprised of Shaquille O’Neil, 50 Cent, and Kenya Barris as prospective buyers of the platform, which was originally created to offer programing targeted toward Black viewers. Each of these potential suitors is more than worthy of the opportunity to helm such a significant portal of Black imagery. Still, a greater agenda raises additional considerations and a distinctive option for ownership.

Black contributions to “mainstream” culture are invaluable and incalculable. Without that contribution, the result would be a vapid society and certainly a bland entertainment landscape. Diverse perspectives and platforms like BET must be protected. So must the equity interest of those who contribute to its cultural richness.In an effort to stave off the threat of bankruptcy in 1923, the Green Bay Packers sold ownership interests to local taxpayers.

While the talents of Black storytellers, content creators, and facilitators working in Hollywood are remarkable, they are mere proxies for the 42 million Black folks that populate our nation and the 8 billion around the world. The essence of that mass experience is commodified and distributed through global media, driving a business model that depends on those same originators of culture to purchase a ticket or subscription to access reflections of their own lives.

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