MCM taps pop princess Billie Eilish as the face of its new fall/winter 2019 campaign.
Jul 17 2019, 3:01 pm EDTIf you haven't noticed, Billie Eilish is having a great July and we're only halfway through the month. Afterwith her idol Justin Bieber for the"Bad Guy ," the pop princess is now the face of MCM's fall/winter 2019 campaign, the first campaign from Dirk Schönberger, MCM's new global creative director.
"For me she’s a bit of a role model for younger generations, even though she would probably hate the word,” Schönberger. “I’ve seen her play concerts and she tells her fans to be themselves without holding back.”Eilish stays true to her signature style by layering an oversized cream and red MCM tracksuit over a white shirt with the MCM logo written around the neck, and MCM's classic brown monogram bucket hat and fanny pack draped over one shoulder.
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