Billboard's 2022 Country Power Players list has been revealed! 💪
While Wasserman clients clocked myriad successes, the accomplishment McCollister is proudest of is the company partnering with the Black Music Action Coalition, Nashville Music Equality, the RIAA and YouTube Music to launch a three-week Music Accelerator program at Tennessee State University focusing on different sectors in the music business. Through the program, the team worked to secure music industry internships for all 16 students.
Phillips, who is at the helm of iHeartMedia’s 125 contemporary country stations, credits iHeart’s On the Verge program for helping break new acts, as the project “can truly put a song in the spotlight quickly.” The initiative has promoted artists including Ingrid Andress, Lainey Wilson and Callista Clark “in line with our strategy to focus on the talents of women in our format,” Phillips adds.
In May, Zach Bryan — signed to Warner Records through his Belting Bronco Records imprint — became the first country artist featured in Spotify’s RADAR US artist development program, giving him guaranteed marketing support and placements on playlists such as New Music Friday , Hot Hits USA and RADAR US . The extra attention paid off.
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