It's game over for FIFA and EA's partnership, here are all the details
FIFA plan to find a new partner to launch further games and virtual experiences in the lead up to both the women’s and men’s World Cups.
“If you’re breaking a relationship that goes back over 20 years there will be consequences,” said Gareth Sutcliffe, a senior analyst in the video games sector at Enders Analysis told“EA will continue to motor on: They have got all the technological smarts, the creative implementation of an absolutely fantastic football game — and it really is fantastic. But what do FIFA have? Their name.
This is likely to include the ability to watch real-life matches and play Fortnite-like in-game events, according to the“The world of football and the world of entertainment are changing, and they clash within our product,” David Jackson, vice president of EA Sports, said. However, EA Sports made it abundantly clear they weren’t prepared to share their name in the video game market.
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