TOPSHOT - A tent is seen between trees as the Milky Way appears in the sky in the Uruguayan countryside some 185 km north of Montevideo near Capilla del Sauce, Florida Department, on February 5, 2021.
Belief in astrology is on the upswing, especially among younger people. That’s maybe not surprising given that astrology’s popularity rises in times of crisis and uncertainty. But since it has no predictive value, what meanings can be gleaned from a belief that the stars reveal all about us?
"The kind of resurgence that we're seeing today is definitely a product of global instability," said Alice Bucknell, an artist and writer whose work focuses on the intersection of technology and mysticism. Robin James, philosophy professor at the University of North Carolina at Charlotte, argues the horoscope column was a way to sell people "dominant narratives about what it is to be a good citizen or subject or worker.", German philosopher Theodor Adorno was concerned that astrology provided people with a framework for thinking they have control over systems like capitalism that actually control them.
Bigger, more complicated issues like climate change feel beyond our control, while self-care and personal fulfillment are within our grasp, and perhaps even our budget.Robin James sees this rise in astrological content as data-mining, using a cosmic veneer "to sell you things and to shape you into the kind of person that corporations want you to be."
"I think humans definitely love talking about themselves," said Charm Torres, a professional astrologer.
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