Among the positive surprises in the Gray Lady's latest earnings report: Reaching 10 million paying subscribers, years ahead of schedule.
— is one piece of that puzzle. But it’s not the whole thing. Because these acquisitions also open up all kinds of bundle combinations, built around games, cooking, sports and the like. In order to, in the words of Kopit Levien, craft for subscribers “an even more compelling value proposition.”
Indeed, those pieces of the Times’ operation now are for many people the front door to the whole enterprise. Similar to how, for some measure of the listening audience, to followers of the Times’We see some of this same kind of thing in the company’s latest quarterly numbers. For the just-ended quarter, the Times said, including 171,000 to the core news product.
Based on subscriber numbers current through the last week of December, subscriptions to the print newspaper are very much the tail on the dog here. Overall, the company reported almost 8.8 million subscriptions — almost 5.9 million of which were for digital news, with 2 million for other digital products. Leaving a little under 800,000 for the print newspaper.Another important fact about the company’s business to keep in mind: There’s not a 1:1 relationship between subscribers and subscriptions.
The Times’ performance in 2021 showed it weathering the first full year of the Trump era, and the post-Trump bump news landscape, quite nicely. In fact, 2021 was the Times’ first $2 billion+ revenue year in a decade.has also just poached a high-profile Times writer, Taylor Lorenz, who has a massive online following and who writes about technology, culture, and social media. Lorenz, who has more than 503,000 followers on TikTok, is joining the Post as a Features columnist.
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