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LONDON - Big Tobacco firms including British American Tobacco are selling heat sticks made from nicotine-infused substances such as rooibos tea, countering an incoming European Union ban on flavoured heated tobacco products.
These"reduced risk" products, which are placed in a device to heat them, have helped offset falling demand for traditional cigarettes due to rising health awareness and heavy taxation in some markets. Tobacco companies have yet to publish any research showing the health implications of rooibos or other zero-tobacco sticks, Simonavicius added.
"The obvious advantage these new products should provide is a way to keep menthol and flavour varieties on the EU market," Jefferies analyst Owen Bennett said in a note. Its rooibos heat sticks are available in Germany on BAT's official heated tobacco website for 5.80 euros , the same as most of its flavoured tobacco heat sticks, a pricing policy confirmed by the company to Reuters despite the new product not being subject to EU tobacco taxes.Across the European Union, heated tobacco products must be taxed at a minimum of 20% of the retail price, though national governments can go higher.
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