Big money for little bras
It started as between Fu, a then-senior product marketing manager at Conversocial, and her mom. She asked, ‘Hey mom, how do you feel about bras for really small chested women?’ Her mom responded that she had never quite found a bra that fit right, describing the pain points as many wire bras are designed for the industry standard size: 36C.
Lia Winograd, Fu’s Conversocial coworker and soon-to-be cofounder, used connections from her family-owned button business to introduce herself and Fu to the largest bra manufacturer in Colombia. With $5,000 of their own savings, they made a prototype and launched a Kickstarter campaign. It took them only 10 hours to fully fund Pepper—at the end of the 30 day campaign they’d exceeded their fundraising goal by 470%.
With the money, they plan a foray into marketing experimentation to avoid being “reliant on Facebook ads” and in expanding their small intimates: “We’re investing a lot in our product collection and being able to offer better fitting products across categories so a woman will always feel beautiful in whatever she wears,” says Fu.
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