The college sports landscape just took a seismic shift.
The expansion to 16 teams will happen after the Pac-12’s current media rights contracts with Fox and ESPN expire and make the Big Ten the first conference to stretch from the Atlantic to the Pacific.
The Big Ten is building on previous expansion into the nation’s largest media markets, and the move allows the conference to keep pace with the SEC as one of the most powerful entities in college sports. “The Pac-12 has always shared our values and continues to innovate, working hard on behalf of its student-athletes and many fans,” UCLA athletic director Martin Jarmond said. “At the same time, each school faces its own unique challenges and circumstances, and we believe this is the best move for UCLA at this time. For us, this move offers greater certainty in rapidly changing times and ensures that we remain a leader in college athletics for generations to come.”The Pac-12 distributed only $19.
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