LONDON (AP) — A top European Union court said Wednesday that McDonald's has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast...
LONDON — A top European Union court said Wednesday that McDonald's has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival Supermac's in a longrunning legal battle.
The decision is about more than burger names. The dispute erupted after Galway-based Supermac's started eyeing up European expansion plans and applied to register its company name in the EU. McDonald's objected, saying consumers would be confused because it already trademarked the Big Mac name.Supermac's filed a 2017 request with the EU's Intellectual Property Office to revoke McDonald's Big Mac trademark registration, saying the U.S.
McDonald’s was unfazed by the ruling, which can be appealed to the European Court of Justice, the bloc’s highest court, but only on points of law. Federal judges and bar associations have meted out punishment to the many attorneys who filed meritless lawsuits claiming – without evidence – that the 2020 presidential election results were invalid.
Mcdonald's EU General Court European Union Trademark Registration
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