Big Hit CEO Bang Si-Hyuk, talks about BTS, its fans and his company's new ventures bts_bighit BTS_twt
Entertainment: The company is expanding its reach into ecommerce, gaming and tech to create a cohesive eco-system for their consumers — and just this morning announced that its label, Source Music, is holding a global audition to launch of a new girl group.
How are you managing the growth of your company, with the acquisitions being made in music, gaming and tech? Storytelling is a bit complex in K-pop — or perhaps I should say with BTS in particular. We didn’t necessarily start with a grand plan, but we wanted to convey a message to the audience through BTS, and this was the best way to do so. We also received a more passionate response than we had anticipated.
The K-pop fandom is very vocal. They will make their opinions heard, even if you don’t put in much effort to gauge what they want. We wouldn’t be doing our jobs if we didn’t take time to listen.One of the key elements of K-pop is the idea of “total production.
I think there were two “Wow” moments. “Run,” which was released in 2015, was positively received and I definitely noticed. We felt the need to test that reception and created “Fire” — and with the release of “Fire,” BTS received global attention. Thinking back on it, I may have been too confident, but I told the members that I think they may have a shot at doing a global arena tour, and that I hoped they could become a group that was bigger than One Direction in their prime.
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