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OTTAWA — Canada's cyberspy agency has changed course on proposed recruitment efforts after focus groups found job ads had too much of a"Big Brother vibe."
One mid-career professional quipped:"It's like in the movies, the eye that's watching everyone, like we're being tracked."But the dubious feedback led to a"new creative approach" that addresses the more negative perceptions and tries to better explain the agency's role in"protecting Canada and keeping Canadians safe," a spokesman said in a statement.
As part of its efforts to identify foreign activities that could threaten Canada's"national prosperity and security," CSE is looking to hire people from diverse backgrounds, the statement said. The ad concepts that CSE ultimately rejected were replete with oranges and teals and one of them included a"wireframe face" that participants thought was cool and"futuristic."
Back in 2016, the playful tagline proffered by CSE at a government job fair was:"Can you keep a secret?"
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