Kevin Lygo, managing director, media and entertainment at ITV, has revealed what he thinks are the key ingredients to the success of the upcoming revival of “Big Brother” on the U.K. co…
The British version of the iconic reality TV series isafter what will be a five-year hiatus on network ITV2 and streaming platform ITVX. From its launch in 2000 until 2010 the show aired on Channel 4 before moving to Channel 5 in 2011. It ran there for seven years until Channel 5 finally retired the format in 2018. , Lygo said: “The key to ‘Big Brother’ is to keep it like it was in its golden period – to have it more interesting, intelligent, upmarket etc. than other reality shows.
ITV CEO Carolyn McCall added that 2/3rd of the “Love Island” viewership was from the 16-34 age bracket. “For the first time ever, more viewers are watching ‘Love Island’ on ITVX than ITV, because it’s so convenient, they can catch up really late at night,” McCall said.
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