Yes, Biden’s swing state polls are looking good, but he still needs to convince some very important voters.
I spoke with Rocha a few days ago from D.C., where he was having, by his own admission, a difficult time winding down from the commotion of a presidential campaign to the quiet of the coronavirus quarantine. He was eager to share some thoughts on Biden’s Latino challenges. “He was just not talking to them,” Rocha said. “They spent little time and money actually having a conversation with these voters.
Rocha warned that Biden’s current approach to campaigning from confinement is not reaching the Hispanic electorate. “Biden is having webinars and getting endorsements and he’s doing all the things that the status quo says you are supposed to do, but that’s not how you talk to Latinos,” he explained. “You have to spend money, go have a conversation, and tell them why your policies are different from Barack Obama’s.
Ocasio-Cortez is an interesting case study for the Biden campaign’s sluggish Latino strategy. Rocha told me Sanders’ internal polling consistently showed no Hispanic surrogate polled better than Ocasio-Cortez with Latinos, but also among coveted young, college-educated whites.
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