Coming at the end of a particularly difficult week in which Joe Biden's party suffered surprise losses up and down the ballot in elections nationwide, passage of new infrastructure legislation was a respite from a challenging few months for an embattled president whose poll numbers have dropped as Americans remain frustrated with the coronavirus pandemic and an uneven economic recovery.
U.S. President Joe Biden doesn't need to look any further back than his time as vice president to grasp the challenges that lie ahead in promoting his new US$1 trillion infrastructure deal to the American people and getting the money out the door fast enough that they can feel a real impact.
Biden began his own effort to fashion such a story when he took a victory lap Saturday after his infrastructure bill cleared the Congress, notching a hard-fought win on a $1.2 trillion piece of legislation that he says will tangibly improve Americans' lives in the months and years to come. But the legislative win sets up a series of challenges for Biden, both in promoting the new deal and at the same time continuing to push for a long-argued-over $1.85 trillion social safety net and climate bill, which would dramatically expand health, family and climate change programs.
The administration is also deploying the heads of the Transportation, Energy, Interior and Commerce departments, as well as the Environmental Protection Agency administrator and top White House aides to speak about the bill on national and local media and African American and Spanish-language press. And they're putting out explainers across the departments' digital platforms to help Americans better understand what's in the bill.
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