Biden campaign, top donors discuss beefing up fundraising, including through social media ads
Former Vice President Joe Biden, 2020 Democratic presidential candidate, speaks during a town hall event in Manchester, New Hampshire, U.S., on Wednesday, Oct. 9, 2019.Joe Biden's cash-strapped presidential campaign has been talking to top donors about ways to beef up its fundraising strategy in the crucial fourth quarter, including a possible increase in spending on social media platforms such as Facebook, according to people familiar with the matter.
The development comes at a precarious time for Biden's campaign, as his fundraising and polling numbers weaken against an onslaught from progressive rivals Sens. Elizabeth Warren and Bernie Sanders, and fellow moderate Pete Buttigieg, the mayor of South Bend, Indiana. However, he only pulled in $15.7 million in the third quarter, and had $8.9 million in cash on hand -- both totals well behind Sanders, Warren and Buttigieg. He maintains a six-point lead over Warren in Real Clear Politics' national polling average, but polls of early primary states such as Iowa and New Hampshire show Biden lagging or at risk of losing. The Iowa caucuses and the New Hampshire primary, both set for February, are the first contests of the 2020 election season.
"He can do more with online voters, but he's done surprisingly well," Biden supporter and former Pennsylvania Gov. Ed Rendell told CNBC in a recent interview.
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