Being able to read other customers’ unfiltered reactions to a product can be invaluable.
Just by scrolling through a few comments, online shoppers can gauge a product’s quality, find out how it held up over time, and sometimes even see photos and videos of it in real life. To dig deeper into what makes product reviews so helpful,compiled a list of 10 things consumers look for when reading and evaluating product reviews online. Here’s what to keep an eye out for when reading product reviews, from how to tell if a review is trustworthy to key themes to watch for.
Assessing the potential lifespan of a product can help you decide whether it’s worth the money, and ultimately if you’ll add it to your cart or not. Details about a product’s use in real life | When you’re not able to see or touch a product in real life before buying it, reviews with information about how the product was used can serve as a helpful stand-in. Detailed reviews provide more context about a product than you can get from a brand’s marketing materials.
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