In a hypercompetitive market, some A-list creators are shifting from the traditional exclusive overall pact to multiple separate partnerships.
How much work is too much for a top showrunner? In a Peak TV era overflowing with choice, content creators big and small are leveraging the demand for their services with deals for exclusivity on different platforms.
Deals such as CBS TV Studios' 2015 pact with Ridley Scott's Scott Free are also for broadcast only. Now, sources say some prolific producers are shifting away from the all-encompassing exclusive overall deal that media titans like Netflix and WarnerMedia can offer such creators as Ryan Murphy and J.J. Abrams, respectively, and instead are opting for a variety of deals on four levels: broadcast, basic cable, premium cable and streaming.
Confused? Don't be. Take Abrams, who is in final negotiations for a $500 million film and TV overall with WarnerMedia, as an example. The prolific writer, producer and director previously had two separate deals — a film pact with Viacom-owned Paramount Pictures and a TV deal with Warners.
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