HelloFresh will start carrying Beyond Meat's vegan burger on its U.S. menus in September.
, sending its shares surging. Last month, Blue Apron completed a reverse stock split in order to keep its stock price above $1 and avoid being delisted on the New York Stock Exchange.
HelloFresh CEO and co-founder Dominik Richter chalks the company's success up to its understanding of its customers, including the latest trends grabbing their attention. That includes the meatless meat trend, led by Beyond and its rival Impossible Foods.
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