Beyond Meat's CEO said that developing plant-based 'chicken' was much harder than creating 'beef.' The trick is getting the muscle structure right.
Foto: Irene Jiang / Business Insider Beyond Meat was adamant about developing a product that pulls apart like chicken.In a recent interview with Business Insider, Beyond Meat CEO Ethan Brown explained why developing the plant-based fried „chicken“ was much harder than creating Beyond’s beef alternative products.
„One of the key things with poultry is you have to get the muscle structure right,“ Brown said. „With something that’s ground, you don’t have to have that same muscle structure, but with chicken, the consumer wants that muscle structure.“ With the nugget prototype, Brown said, „I think you lose a lot of what’s great about the sensory experience of eating a chicken breast, for example.“
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