effrey Orridge is combining his two lifelong passions. The TVO Media Education Group (TVO) and NBA announced Wednesday a multi-year collaboration to create and share educational resources for students in Ontario.
The TVO Media Education Group and NBA announced Wednesday a multi-year collaboration to create and share educational resources for students in Ontario.
"I think this is going to be such a great relationship because I think it's going to be a game-changer. You're going to get more kids involved in learning. We know the power of celebrity, we know the power of sport in terms of influencing, in terms of engagement. TVO arguably has some of the best educational content in the world and we are becoming globally recognized as a digital learning organization.
All NBA and TVO co-branded content will be shared via newsletters and can be accessed on TVOLearn.com. In 2015, Orridge became the first Black chief executive of a major North American sports league when he took over as commissioner of the CFL. He held that post until June 2017.
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